TRICO and A1 celebrate success of charity promotion with two weeks left to go
Updated: Jun 15, 2022
A1 Motor Stores’ members have welcomed TRICO’s initiative to donate £1 of every set of the wiper manufacturer’s blades sold through their stores, to a charity that hosts driving days for disabled people.
The charity TRICO, A1 and its members are donating to Speed Of Sight, which is based in Bolton and run by blind race car driver and multiple World Record holder, Mike Newman and his co-founder, John Galloway. TRICO is the headline sponsor for the charity, which hosts driving experiences for children and adults with disabilities.
This joint initiative between TRICO and A1 Motor Stores began on 14th June 2021 and is running until the end of July 2021, with the public able to buy a pair of TRICO wiper blades from more than 70 A1 Motor Stores across the country, or online here: https://a1motorstores.com/store-locator/
TRICO’s Group Brand & Marketing Manager (Europe), Sam Robinson, said: “We’re thrilled with the reaction we’ve had to this promotion so far, and A1 members are more than willing to get involved because they’ve seen what this incredible charity is doing.”
Phil Wilkinson, Managing Director at McGanns A1 Motor Stores, said: “We wanted to get involved in this campaign because it promotes a charity that helps disabled people and that’s always something we want to support.
“We’ve had a great amount of interest so far, and most people who come into the store pick up a leaflet about the campaign, but we’re also actively telling our customers about it. So, if drivers want to donate a little bit of money to a great charity and get a brilliant set of wiper blades at the same time, this is perfect for them!”
Clydeside Motor Factors Ltd’s, Robert Ducat, commented: “When we heard about the promotion TRICO is running, we jumped at the chance to be involved. We’ve always loved working with TRICO and stocking its products, and donating to this charity is a great thing to do after a difficult year and a half for everyone. We’re telling all of our customers about the promotion and encouraging them to take part and we’ve had a good response from it so far, so hopefully we’ll raise a good amount of money for Speed Of Sight.”